"Building the Expo" to Highlight SPD-SmartGlass CromaLite Roof Used in the USA Pavilion at Milan World’s Fair
March 18, 2015 – Milan, Italy – James Biber, the architect whose firm was selected after winning the competition to build the USA Pavilion at this year’s World’s Fair, Expo Milano 2015, will be highlighting the design aspects of the USA Pavilion at "Building the Expo," a special event being held from March 18 to 21, 2015 in Milan.
"Building the Expo" is organized by the Milano Architettura Design Edilizia (MADE) and curated by Politecnico di Milano, and previews over thirty Expo Milano 2015 pavilions. The World's Fair, Expo Milano 2015, is expected to attract 20-30 million people from May through October, 2015.
The USA Pavilion features a vertical farm and an open design to create a feeling of transparency and spaciousness. The pavilion is topped by an all-glass SPD-SmartGlass roof using technology patented by Research Frontiers (Nasdaq: REFR) and manufactured under license by leading Italian glass company, Isoclima under their CromaLite brand of SPD-SmartGlass. A working full-sized CromaLite panel with three square meters (over 32 square feet) of SPD-SmartGlass is on exhibition this week at "Building the Expo."
According to the current designs for the USA Pavilion by leading international architect James Biber, each panel will switch in seconds from dark to clear, or any desired tint in between, in response to an automated control system. USA Pavilion visitors will also be able to instantly control individual panels in the roof from a touchscreen tablet, and by controlling individual panels in the roof which act as pixels, even messages can be displayed by the smart glass on the roof.
James Biber explained: "We chose SPD-SmartGlass because of its fast switching speeds from dark to clear, uniformity of change in tint over a broad range of light transmission, and the solar heat gain management benefits which will allow us to use very little energy to change the tint in the glass in the roof. The result is instant control in response to solar and weather conditions allowing us to maintain the comfort of visitors without air conditioning or heating. It helps create the open and transparent feeling that distinguishes the USA Pavilion from other Expo pavilions."
The USA Pavilion roof will have 312 very large panels of SPD-SmartGlass manufactured under license from Research Frontiers by Isoclima, a leading high-end glass manufacturer based in Este, Italy. Each panel measures approximately 1 meter by 3 meters, with a total surface area of over 10,000 square feet, making it the largest smart glass roof in the world.
SPD-Smart electronically dimmable windows and skylights reduce cooling energy requirements in the summer, and heating energy requirements in the winter, by maintaining a pre-selected ideal level of light and temperature. SPD-SmartGlass also blocks harmful UV rays at all times. By more effectively controlling daylighting, SPD-Smart windows also allow “daylight harvesting,” which some independent sources estimate can save 35%-60% on lighting energy. With the growing pressure to reduce the energy use of buildings, many expect it to be a cornerstone of intelligent building design for years to come. Because SPD-SmartGlass can be retrofitted onto existing structures, even existing building stock can benefit from this green technology. This is significant as approximately 61% of all construction projects are retrofit projects, according to the U.S. Green Building Council.
SPD-SmartGlass technology has been selected as the exclusive smart glass for the USA Pavilion. SPD-Smart technology is the only smart glass technology that gives users the ability to instantly and precisely control the level of shading to any point between very dark and clear. This provides exceptional control over solar energy while also adding to user comfort, security, and protecting interiors. Available in glass or plastic, SPD-Smart windows can be controlled manually or automatically, and are currently being used in the automotive, architectural, aircraft and marine industries, and to protect priceless artifacts in museums from damage from visible light.
About Friends of the USA Pavilion Milano 2015
The U.S. Department of State has selected the Friends of the USA Pavilion Milano 2015 as its private sector partner to work with the U.S. government to develop and implement an official American presence at the Expo. The Friends of the USA Pavilion includes the James Beard Foundation (JBF) and the International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy.
The Friends of the USA Pavilion is a 501(c)(3) nonprofit organization with the mission to conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015. Through the leadership of Commissioner General Doug Hickey, the pavilion’s management team consists of President Dorothy Hamilton (founder and CEO of ICC), Chief Executive Officer Charlie Faas, and Chief Creative Officer Mitchell Davis (EVP of JBF). Biber Architects has been selected to design the USA Pavilion, and Thinc Design is serving as USA Pavilion exhibition designer.
Current partners include GE, NUSSLI, Uvet, Brand USA, PepsiCo, Microsoft, DuPont, Boeing, illy, Research Frontiers, 3M, Dow, Uber, McKinsey & Company, FleishmanHillard, Alaska Seafood Marketing Institute, U.S. Sustainability Alliance, U.S. Soybean Export Council, U.S. Grains Council, American Hardwood Export Council, North American Export Grain Association, USA Rice Federation, USA Poultry & Egg Commission, Food Export USA-Northeast, Food Export Association of the Midwest USA, and U.S. Dairy Export Council.
For more information, visit: www.usapavilion2015.net and www.expo2015.org.
About Research Frontiers Inc.
Research Frontiers is the developer of SPD-Smart light-control technology which allows users to instantly, precisely and uniformly control the shading of glass or plastic, either manually or automatically. Research Frontiers has built an infrastructure of over 40 licensed companies that collectively are capable of serving the growing global demand for smart glass products in automobiles, homes, buildings, museums, aircraft and boats. CromaLite SPD-SmartGlass panels for the USA Pavilion at the 2015 Milan Expo were fabricated by Isoclima S.p.A. using SPD-Smart light control film manufactured by Hitachi Chemical Co. under license from Research Frontiers.
More information is available at: www.SmartGlass.com, www.cromalite.net and on Facebook, Twitter, LinkedIn and YouTube.
Note: From time to time Research Frontiers may issue forward-looking statements which involve risks and uncertainties. This press release contains forward-looking statements. Actual results could differ and are not guaranteed. Any forward-looking statements should be considered accordingly. "SPD-SmartGlass" and “SPD-Smart” are trademarks of Research Frontiers Inc. “CromaLite®” is a trademark of Isoclima S.p.A.
For further information about Research Frontiers, Isoclima, SPD-Smart technology and the USA Pavilion, please contact:
Joseph M. Harary
President and CEO
Research Frontiers Inc.
+1 516 364 1902
General Manager and CEO
+39 0429 55788
James Biber, FAIA LEED
+1 212 683 7071
Charlie Faas CEO
USA Pavilion at Expo Milano 2015
+1 408 313 8924